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Branding - Email Branding and Image Guidelines

PushFar allows organisations to customise certain elements of their automated emails using branding settings. This article explains which images can be customised, recommended image sizes, and common formatting considerations.

Overview

Most automated PushFar emails use a standard template consisting of:

  • A branded header containing your logo
  • An email body containing the message content
  • An optional hero/banner image (available on certain emails)
  • A standard PushFar footer containing copyright and unsubscribe information

Please note that not all email types use the same template structure.

 

Header Logo

Your organisation's logo appears at the top of supported automated emails.

Recommended Logo Size

For the best appearance, we recommend using:

    • Height: 28px
    • Width: 150–200px (approximately)
    • Format: JPEG, PNG or GIF
    • Maximum file size: 2MB

Logo Design Tips

Because logos are displayed at a relatively small height, we recommend:

✅ Using a clean, horizontal logo

✅ Ensuring text remains readable at smaller sizes

✅ Avoiding overly detailed artwork or small text

PushFar automatically optimises uploaded logos to ensure they display correctly across emails.

 

Hero (Banner) Images

Some automated emails support an optional hero image displayed beneath the header.

Examples include:

  • Welcome emails
  • Add Employee emails
  • Incomplete Profile reminder emails

Recommended Hero Image Size

For best results, use:

    • 640 × 300px
    • Aspect ratio: 2:1
    • High-resolution option: 1280 × 600px
    • Formats: JPEG, PNG or GIF
    • Maximum file size: 10MB

Important

Images with unusual dimensions may appear cropped or stretched in some email clients. For the most consistent display, we recommend matching the suggested dimensions above.

 

Footer Images

Footer graphics or images are not currently supported within PushFar's automated email templates.

All automated emails include a standard text footer containing:

  • Copyright information
  • Unsubscribe links
  • Required email compliance information

This section cannot be customised with additional images.

 

Other Email Types

Some communications use different layouts from standard automated emails.

Send Email to Employees

Bulk emails sent using Send Email to Employees use a simple email template containing only the content you create in the editor.

These emails do not include:

  • A branded PushFar header
  • A logo area
  • The standard automated email layout

     

    Scheduled Emails

Custom scheduled emails include:

✅ Your branded header

✅ Standard footer information

✅ Support for custom HTML content within the email body

This provides greater flexibility when creating marketing or programme communications.

 

Common Formatting Questions

Email clients do not always display content consistently. If your emails appear different across devices or platforms, the following may help explain why.

Fonts Look Different

PushFar emails are designed using modern web fonts. However, some email clients—particularly Microsoft Outlook—may replace these with alternative fonts such as Arial or Helvetica.

This behaviour is controlled by the recipient's email client and cannot be overridden by PushFar.

 

Formatting Changes After Copying Content

If content is copied from:

  • Microsoft Word
  • External websites
  • HTML editors

additional formatting may be carried into the email.

This can sometimes cause:

  • Unexpected font changes
  • Inconsistent spacing
  • Different text sizes

For the best results, consider pasting content as plain text before applying formatting within PushFar.

 

Missing Default Banner Images

Some automated emails contain default PushFar imagery.

When you apply custom branding, such as:

  • A custom logo
  • Custom brand colours

certain default imagery may no longer be shown.

This is expected behaviour and helps ensure emails reflect your organisation's branding.

 

Matching Rule Emails

Emails generated from mentoring matching rules use the standard branded email layout.

These emails include:

✅ Your branded logo

✅ Editable email content

✅ Standard footer information

Hero/banner images are not available for matching-rule communications.

 

Quick Reference

Asset Recommended Size Notes
Header Logo Approximately 150–200px wide × 28px high Displays in the email header
Hero/Banner Image 640 × 300px Available on selected automated emails
Footer Image Not Supported Footer is text-only
Supported Formats JPEG, PNG, GIF Logos up to 2MB, hero images up to 10MB

 

Best Practice

For the best visual results:

  • Use a clear, horizontal logo designed to remain readable at small sizes.
  • Use hero images sized at 640 × 300px.
  • Keep branding simple and consistent across all communications.
  • Be mindful that some email clients may display fonts and formatting differently.

This will help ensure your emails look professional and consistent across devices and email platforms.

 

What if im still having issues with branding?

If you continue to experience any branding issues, please contact the PushFar support team for assistance at:

Support@pushfar.com